Spotify's Target Audience
Age
29% of users aged 25-34
26% of users aged 18-24
Gender
56% of users are male
44% of users are female
Jobs
The majority of Spotify users are daily commuters. Using Spotify to get to their jobs, Spotify is mainly is used by higher-earning individuals, who can afford to pay for premium. There demographic is ABC1. Otherwise known as middle to higher class who have disposable income.
User Persona
What the consumer needs
- Continuous streaming of music
- Musical inspiration from others
- A seamless way for others to contribute to what is playing
- Find music easily
- To see what others are listening to
- A way to play music at a party without having to control the music all night, a remote DJ as such
- Streams music anywhere
- Search by Genre
- Share Music with friends
- Integration between social media and all devices, such as Siri controlling spotify
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