Ellis' Graphic Design Blog

Social Design Social design is the application of design methodologies in order to tackle complex human issues, placing the social issues as the priority. Historically, social design has been mindful of the designer's role and responsibility in society, and of the use of the design process to bring about social change. Social Media Spotify, with its integration with Facebook and Twitter, has allowed listeners to leverage their following on those social networks, simultaneously creating a social platform of their own. In this respect, by offering us another way to connect and socialize with friends, Spotify has become the newest social network. Spotify now allows users to listen and find out what your friends have or are listening to currently and the latest feature not allows for two devices to be paired together to play the same music simultaneously. Spotify is experimenting with the idea that we don't use other formats of social media to share music, but rather create the Sp

Spotify uses humourous catchy slogans on their adverts to gain attention, keeping the adverts very minimalistic to encourage passers-by to look up and read the advert. The adverts normally advertise new features or more recently, the wrapped playlist, which has become a viral yearly tradition of the app since 2019, with the playlist showing the most listened to songs and other stats. The adverts tend to be jokey and appeal to their target audience, such as there were multiple ads, which advertised rewind playlists from different years, such as the '80s and '90s.

 UI Design User interface designers work closely with user experience designers and other design specialists. Their job is to make sure that every page and every step of the user will experience in their interaction with the finish product will conform to the overall vision created by UX designers. UX Design User experience is a persons emotions and attitudes about using a particular product, system or service. Includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and products ownership. Meet the users needs. To improve a users experience with your product or service you need to learn what they are looking for in a design, This is done through user testing and other methods. Be consistent Uses expect products to share some similarities with other products we regularly use this makes it easy for them to become familiar with the new product without any additional learning costs. The more familiar your design is to be uses the faste

Spotify's Target Audience Age 29% of users aged 25-34 26% of users aged 18-24 Gender 56% of users are male 44% of users are female Jobs The majority of Spotify users are daily commuters. Using Spotify to get to their jobs, Spotify is mainly is used by higher-earning individuals, who can afford to pay for premium. There demographic is ABC1. Otherwise known as middle to higher class who have disposable income. User Persona What the consumer needs Continuous streaming of music Musical inspiration from others A seamless way for others to contribute to what is playing Find music easily  To see what others are listening to A way to play music at a party without having to control the music all night, a remote DJ as such Streams music anywhere Search by Genre Share Music with friends Integration between social media and all devices, such as Siri controlling spotify